The same culture that strengthens imediatistas and harmful behaviors demands self-control on the part of the people in relation the diverse stiffener behaviors kept for conditional. The majority of the times is given to a personal responsibility, as if all this responsibility was inherent to the individual, placing this responsible organism as total for behaviors that had been shaped and strengthened for its proper culture. We do not have to appeal the mentalistas explanations to understand the behavior of the individual that does not have self-control, that he is impulsive, or can itself also be said that it is an irresponsible citizen, consumes in surplus without if abiding by the future consequences. For Skinner, the ideal would be an analysis of the external 0 variable that if relate with the organism, and affirms that the difficulty in if holding to get future consequences, can be the explanation of innumerable social problems, as the consumerism without ' ' conscincia' ' to be if holding alone at the moment, however the result can in the long run be drastic. Therefore, to think behavior of the involved individual with the world, is placed in a way of principle of order with the same, in the measure where these relations can be modified will be able to change the behavior. The manipulation for social medias makes with that many individuals are taken to the consumerism of varied products.
We are conditional to a life of basic satisfactions, stimulated for cultural the ideological game. Being the full consumerism of contradictions, one searchs with this to create varied forms of ' ' to cover buracos' ' , to delude itself with the material to forget the life, ' real; ' to place the feet in cho' '. Consumerism in a marxist vision and other authors who apiam Marx: Botelho (2002) affirms that in the great metropolises contemporaries, the behavior of certain individuals ahead of affective lack, sadness, solitude, tension, estresse or simple tdio, goes to the purchases.