The best-selling products in the online trade in Poland were followed in June 2012 clothes/shoes, household appliances / consumer electronics / digital media. The number of mobile online orders is growing strongly. Mobile online trading in Poland compared to the previous year to more than seven times has grown in the year 2011. Particularly like the Poland used 2011 price comparison sites, also with user reviews. Most Internet users visit the shopping page of the generalist Allegro.pl, followed by Groupon.pl.
Many Czechs bought clothing on the Internet more than 60 percent of Czechs 2011 already used the Internet and about one-third of Internet users bought online. Mobile shopping 2011 among the favorite pastimes for the growing number of smartphone users in the Czech Republic. It was observed that the average per capita expenditure of the Czech population from 2010 to 2011 in terms of online shopping declined. For 2012, a growth of average per capita expenditure amounting to became one again predicted single-digit percentage. In the value of an average of over 1,000 Czech Crowns, so less than 40 euro, per order, 2011 Czech consumers shopped online clothing. The most popular product categories of the Czechs, were followed by tickets and cosmetics 2011 clothing and shoes. 2011, the leading online-shop, was followed by Mall.cz and Kasa.cz Alza.cz. Electronics retailer Alza.cz put also on mobile commerce and presented its mobile site m.alza.cz in March 2012.
Online trading in the Ukraine and Hungary in the upswing in the Ukraine the number of Internet users as well as their share in the total population between 2008 and 2012 rose steadily. This contiguous, the B2C E-Commerce rapidly grew sales between 2010 and 2011. Household appliances as well as clothing, shoes, accessories and jewelry among the product categories that purchased the most from the Internet.