The sprouting and the fast diffusion of the consumption society if had given to leave of the end of World War II, in 1945. In this period, the United States had reached an extraordinary economic platform what it stimulated the industries to invest in the production of consumption good, making possible, thus, the propagation of a new standard of behavior of the society, American as not only world-wide, that it started to see in the United States the society model that if would like to be part. Thus, the United States that had suffered with the Economic Depression of 1920 and had passed for World War II had arrived at years 50 representing only 6% of the world-wide population, but consuming 1/3 of the products produced in all the Planet. In such way it is that if it perceives that even so if praises the American model of based life in the consumerism, the reality is in agreement Gonalves Port praises in its workmanships, that is, that this is mathematically impossible to be reached, therefore does not have enough resources so that the whole world consummates as they. One sees, then, that this model of society is rank to only stimulate the consumption of the underdeveloped countries that stop arriving at the North American standard they fall in the trap of the consumerism and the discarding, living to work and to consume the industrialized products that enrich each time plus that Country. But in years 60 it is that they start to appear refuting movements that had started to alert the people concerning the contradictions between the said progress and of the risks of the insustentabilidade in the indiscriminate use of the natural resources with sights to take care of the consumption necessities. It is in this period that the idea of finitude of the natural resources is faced by the society. .