During the period of social transformation is often an intimate relationship between man and woman were reduced only to the satisfaction of physiological needs. During such periods, spread the theory of "socialization of women", "winged" and "wingless" eros, "a glass of water", "trial marriage", etc., in which the notions of love prima , a woman was considered as "a servant of public adultery. The emergence of love as a moral and aesthetic sense, recognition, social and moral values of love relationships, the humanization of social relations, increasing moral and aesthetic culture of human aestheticization libido. The complexity of loving feelings from the fact that in it, as the focus, intertwined opposites biological and spiritual, personal and social, intimate and meaningful society. Eliminate contradictions between opposites in each case can lead to absolutism at the individual level of any of the parties.
In this regard, the ancient Greeks distinguish between types of love or phase: "Eros" – a spontaneous desire for possession of the beloved, the love-passion that leaves no room for compassion, mercy, "branch" – love, friendship, affection of one individual to another, due to social ties and individual choice, "Storge" – love-affection, affection, especially family, "modus" – Love-a game that is not marked depth of feeling, "agape" – love is gentle, self-sacrifice, sacrificial, forgiving, which is expressed in an effort to dissolve the lover's favorite. Researchers have isolated a number of types of love of culture, which reflect the caste and class and ethno-cultural characteristics. A romantic type of love of culture is associated with an inspirational love medieval knight to the lady of his circle.